I empower vocalists to master their technique + use social media to grow their brand + show the world what makes them unique.
You are a vocalist.
How can you turn your love for singing into your dream career?
A singing career diversifies across the board from being a cantor at your church, to being a major recording artist…. the potential is unlimited depending on how far you desire to take it.
So how can a vocalist take their dream and turn it into their reality? Well, here’s how I break it down to 7 main things… Hire the right vocal coach. Practice. Record audio and videos of your singing. Engage on Social Media platforms where people can hear and follow you. Audition. Network. Gig. Rinse and Repeat.
I started with a 3 song demo cassette tape and a headshot in the early 1990’s and I auditioned for everything that I could. That’s it. I had nothing else, but I took what I had and made it work…much like anyone else starting out. Now, I knew nothing about how to become a professional vocalist. Nothing. I researched and found the best vocal coach in the area at the time (mind you that there was NO internet like how it is today and absolutely NO smart phones, but I managed to find the most amazing private vocal coach). With the wonderful world wide web and social media apps readily available, it is not hard at all to do your research in finding the best vocal coach for you. One who emphasizes vocal health and longevity.
Practicing and honing your craft is the key to growing your successful singing career. Fact. There isn’t any other way. If you want it, you must work very hard for it. Day after day of going over vocal assignments, practicing vocal scales, increasing your repertoire, as well as participating in master classes to help your vocal progress are all keys to increasing your vocal ability. Your voice is a very flexible instrument and can be molded to your desire, but you must put the effort into practicing.
When you feel confident with your repertoire, research recording studios so that you can have audio recordings of your voice. I highly suggest recording and uploading video clips of you singing onto YouTube as well. If you are unable to hire a videographer to videotape you for a professional look, no worries, you can record your own videos with a smartphone! Producing content that you are proud of is all that matters.
It is so important for vocalists to have their own website, blog, Facebook, Twitter, YouTube, and Instagram. You need to have a platform where people can go to so they can hear your voice, watch your videos, and get to know who you are. I believe that when managing a singing career, giving people an opportunity to connect with you (following you on social media, liking what you like, commenting on your posts, engaging in conversation) or repel from you (they’re just not into what you’re putting out there) is beyond value. Your social media goal is to have ‘fans’ that are truly into what you have to offer and are happy to see your face, hear your voice, read your thoughts, and interact with you.
It is not uncommon at all for musicians to feel completely in their element when experiencing the vulnerability of performing and exposing their souls to an audience. With that said, let’s be real. Auditions are completely nerve-racking. Argh! No matter who you are, it is a very uncomfortable feeling to expose your soul while knowing that judgmental eyes are on you deciding whether or not you’re right for the gig. It can get very frustrating and put a major damper on your self-esteem if you’re not the one that they are looking for. Please do not allow this to discourage you from continuing to keep auditioning. The audition process is a very tricky one and preparation is absolute key. Go in prepared, let your inhibitions fall, and give it your all. You never know when your moment will be, so get out there and audition.
Networking is crucial in the music industry. Especially for vocalists who do not play their own accompaniment. But even if you play your own accompaniment, it’s always best to have a variety of musicians in your contact log. Consider this example: you were at a party a year ago where an accordion player was performing. You thought nothing of getting said accordion player’s contact information. It so happens that you recently got a call from a booking agent. The agent has a high paying gig for you and they were wondering if you would be able to provide an accordion player as a part of your accompaniment. Well now wouldn’t it be nice if you were able to contact that accordion player to see if they could be available, and if not, maybe they would be able to refer you to someone else. hmmmmmmm…. yeah you get the idea. Networking is key.
Once you have an organized portfolio, confidently call venues and speak to booking agents about performing at their venues. Many musicians make a great living entertaining in their local town and near surrounding areas. If you’re wanting to, you can map out your own tour to promote your music. As you start to form a solid fan base, you will see that booking agents will be much more inclined to hire you for entertainment and eventually you will need bigger venues to hold your audience.
The joy of doing what you love and living your dream is hands down worth the effort you must put into it. Remember to hire the right vocal coach, practice, record yourself singing on audio and video, engage in social media, audition, network, and gig. This should be a great start for you to turn your love of singing into your career! If this helps just one person–even a tiny bit–then I’m happy. The more we help each other, the better this industry will become. Together.
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